Portugal: There are 37 Superbrands in 2022 – Creative News

In this edition, the special Solidarity award was again awarded, which distinguishes projects and initiatives of a social nature, with an impact on the community. The 10th distinction of this Superbrands Solidária award went to Associação Corações com Coroa, a project that supports girls and women, founded and chaired by Catarina Furtado.

In the category of Personalities of Excellence, the Portuguese identified the people who stood out the most in four areas. Through public voting, the chosen ones were: Joana Vasconcelos in Art, Mariza in Music, Isabel Ferreira in Science and Helena Coelho as Influencer.

In this study, the Brands do not compete or apply. The questions asked to the Consumer and the Evaluation by the Board are made in total spontaneity and without any “application” from the Brands. We believe that this is one of the elements that differentiates this distinction at a national and global level.

For the selection of Superbrands® Brands, an independent study is carried out with consumers. Each person is asked to indicate three “Brands that they know”, “which they trust the most”, “with which they identify”, “that meet their needs” and “which they consider the most known”. For Corporate Brands, the study is carried out with professionals in the purchasing area. The next phase consists of an assessment by the Superbrands® Council – a group of 15 Professionals linked to different Brands and from different sectors. The final weighting distinguishes the Brands that make up First Teer (top 10%).

The international organization Superbrands is dedicated to the identification and promotion of brands of excellence in 89 countries. Over 18 years, 185 brands have been distinguished. Of the 37 brands elected this year, 16 were distinguished in more than ten editions of Superbrands.