Groundbreaking Report On MLB Shows Baseball’s Incredible Value For Advertisers – Forbes
SOURCE: Maury Brown | Forbes While a false narrative has circulated that Major League…
Advertising, Branding & Marketing News
VinFast: Vietnam EV maker valued at more than Ford or GM Published – BBC
SOURCE: Marika Oi | BBC Vietnamese electric vehicle (EV) maker VinFast’s stock market valuation…
MrBeast: How the world’s biggest YouTuber made his millions – BBC
SOURCE: Tom Gerken | BBC Jimmy Donaldson, the person the online world knows as…
‘Barbie’ makes history with $1 billion at the box office – CNN
SOURCE: Eva Rothenberg | CNN “Barbie” has answered the billion-dollar question with a resounding…
UK traditional TV viewing sees record decline, Ofcom report says – BBC
SOURCE: BBC Traditional TV viewing in the UK has seen its sharpest ever decline…
Netflix password crackdown fuels jump in subscribers – BBC
SOURCE: Natalie Sherman | BBC A burst of people signed up for Netflix this…
How brands hope to tempt you with videos on labels – BBC
SOURCE: Nick Dauk | BBC The Pokémon Go craze of 2016 saw kids around…
PGA Tour to merge with Saudi-backed LIV Golf under single ownership – ABC News
SOURCE: Mark Osborne | ABC News The PGA Tour has announced it will be…
Coca-Cola’s newest flavor is aimed at gamers – CNN
SOURCE: Danielle Weiner-Bronner | CNN Coca-Cola is launching a new limited-edition flavor for gamers, a demographic increasingly…
Bed Bath & Beyond files for bankruptcy in the US – BBC
SOURCE: Annabelle Liang | BBC Embattled retail giant Bed Bath & Beyond has filed…
Tupperware stock plunges after warning it could go out of business- CNN
SOURCE: Jordan Valinsky | CNN Tupperware shares fell nearly 50% Monday following a bleak warning…
Amazon closing UK-based online shop Book Depository – BBC
SOURCE: Monica Miller | BBC UK-based online store Book Depository is being closed down…
Has social media killed the famous advert? – BBC
SOURCE: Douglas Shaw | BBC New ways of advertising on digital platforms like social…
Nike, Puma to stop using kangaroo leather in soccer boots, all products – ESPN
SOURCE: Dan Hajducky | ESPN Nike has announced it will “stop making any product…
Masatoshi Ito, billionaire behind the rise of 7-Eleven, dies at 98
Masatoshi Ito, the Japanese billionaire who played a pivotal role in transforming 7-Eleven convenience stores…
Toblerone to remove Matterhorn logo from packaging due to ‘Swissness’ laws
Toblerone will remove the Matterhorn mountain peak from its packaging when some of the chocolate…
Yahoo to cut 20% of its workforce by the end of the year
Yahoo announced on Thursday it will restructure its advertising unit and cut 20% of its…
Instagram and Facebook to get paid-for verification – BBC
SOURCE: Antoinette Radford | BBC Instagram and Facebook users will now be able to…
More than half of Twitter’s top 1,000 advertisers stopped spending on platform, data show – CNN
SOURCE: Clare Duffy | CNN More than half of Twitter’s top 1,000 advertisers in September…
Adidas says dropping Kanye West could cost it more than $1 billion in sales – CNN
SOURCE: Jordan Valinsky | CNN Adidas’ breakup with Ye, formerly known as Kanye West,…
Google unveils Bard, its rival to ChatGPT
Google has unveiled a new chatbot tool named “Bard” in response to the recent success…
‘Hello Hong Kong’ campaign receives mixed reviews from advertising experts
The “Hello Hong Kong” campaign, launched by Hong Kong’s Chief Executive John Lee Ka-chiu, has…
A quarter of the world’s population used Facebook each day in December
In December, the daily number of Facebook users reached a record average of two billion,…
What is a B Corp (and Why Should Shoppers Care?) – Saveur
SOURCE: Megan Zhang | Saveur Rummage through your pantry right now and you might…
Meta fined €390m over use of data for targeted ads – BBC
SOURCE: Chris Vallance | BBC Meta has been fined €390m euros (£346m) for breaking…
Hershey sued in US over metal in dark chocolate claim – BBC
SOURCE: Annabelle Liang | BBC Chocolate manufacturer Hershey has been sued in the US…
Meta agrees to pay $725 million to settle Cambridge Analytica scandal case
Meta, owner of Facebook, has agreed to pay $725 million to settle a class action…
Meta threatens to remove US news content if new law passes – BBC
SOURCE: Ben Derico & James Clayton | BBC Meta has threatened to remove news…
TikTok says staff in China can access UK and EU user data – BBC
SOURCE: Annabelle Liang | BBC Chinese-owned video-sharing platform TikTok has told users that some…
Veja Built a Booming Sneaker Brand by Breaking Every Rule – Esquire
SOURCE: Mickey Rapkin | Esquire There’s a funny story about the rise of Veja…
