Apple is now a $2 trillion company – The Verge
SOURCE: James Vincent | The Verge Apple has become the first US company to…
Advertising, Branding & Marketing News
How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes
SOURCE: Jodie Cook | Forbes Sports apparel brand Gymshark has just hit a $1.3 billion valuation…
Ben & Jerry’s Goes Political In ‘Unfudge Our Future’ Campaign – B&T Magazine
SOURCE: B&T Magazine Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future,…
Postponed college football season would leave billions in ad revenue up for grabs – Fox Business
SOURCE: Ryan Gaydos | Fox Business The college football season is on the brink and that…
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others – Forbes
SOURCE: John Koetsier | Forbes Is Apple playing fair? Apple looks to be giving…
How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine
SOURCE: B&T Magazine Nike’s attempts to pay in the streetwear space as much as…
2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine
SOURCE: B&T Magazine The latest Advertising Association/WARC Expenditure Report shows UK ad spend is…
Clorox tops corporate reputation ranking as demand soars over COVID-19 – New York Post
SOURCE: Noah Manskar | New York Post The coronavirus has Americans growing misty-eyed over…
Kellogg Co. Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine
SOURCE: Reuters, edited by European Supermarket Magazine Kellogg Co. raised its full year sales and…
Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News
SOURCE: BBC News Better known for making cameras, Kodak has moved into drug making…
Hertz must offload almost 200,000 cars by the end of 2020 as part of its bankruptcy deal – Business Insider Australia
SOURCE: Kristen Lee | Business Insider Australia As part of its bankruptcy proceedings, rental…
Australia’s Coon cheese to change name in effort to help ‘eliminate racism’ – The Guardian
SOURCE: Elias Visontay | The Guardian The Australian cheese brand Coon will change its…
Academy of Chief Marketers acquires Superbrands UK licence – Bdaily
SOURCE: Bdaily News The Academy of Chief Marketers is excited to announce its acquisition…
Africa’s Top 100 Brands in 2019 – Global brands dominate Africa – African Business Magazine
SOURCE: African Business Magazine Our 2020 survey is out now – read Africa’s Top 100…
Brand reputation: why it matters now more than ever – Racountour
SOURCE: Joe McGrath | Racountour How many times have we heard the word “unprecedented”…
McDonald’s Joins Black Lives Matter Conversation With Powerful New Ad – B&T Magazine
SOURCE: Ally Burnie | B&T Magazine McDonalds’s, one of the world’s biggest brands, has…
Ben & Jerry’s Doesn’t Have Time for Platitudes – Marker
SOURCE: Rob Walker | Marker Traditionally, only overtly ideological brands have taken a bold…
Lego Pulls Advertising for Police-Related Toys, Donates $4 Million to Fight Racism and Inequality – Vulture
SOURCE: Chris Murphy | Vulture Lego is taking a firm stand in support of…
‘For Once, Don’t Do It’: Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad – Forbes
SOURCE: Seth Cohen | Forbes On Friday night, as U.S. television screens burned with…
NESCAFE Pays Nod To CV-19 in New Global Campaign – B&T Magazine
SOURCE: B&T Magazine NESCAFE and Publicis Worldwide have introduced a new campaign with a meaningful…
Afterpay: Exceeding Expectations – WWD
SOURCE: Alexandra Pastore | WWD After entering the U.S. market just two years ago, Afterpay…
Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV – Media Daily News
SOURCE: Joe Mandese | Media Daily News Heading into one of the worst periods…
Could A Crisis Open Up A Brand Repositioning Door? – Forbes
SOURCE: Scott Davis | Forbes As we all absorb the constant swirl of changes…
Sports Brands Retain Value, While High Street Lags – WWD
SOURCE: Natalie Theodosi | WWD The loss of brand value during the coronavirus pandemic…
250 CMOs On Coronavirus: Marketers ‘On The Front Line Of The Economy’ – Forbes
SOURCE: John Koetsier | Forbes There are two wars being fought right now. One…
Burger King Shows Us How To Make A Quarantine Burger (And How To Act As A Brand In The Time Of Coronavirus) – Forbes
SOURCE: Rebecca Vogels | Forbes The coronavirus has turned all of our lives upside…
Events canceled due to coronavirus: How to get your money back – CreditCards.com
SOURCE: Ted Rossman | CreditCards.com The spread of the novel coronavirus (COVID-19) has forced…
‘Acts not ads’: How firms should market themselves during the coronavirus crisis – CNBC
SOURCE: Lucy Handley | CNBC Information or irritation? Brand promotion might not seem like…
How Parsis shaped India’s taste for soft drinks – BBC News
SOURCE: Dinyar Patel | BBC News A bottle of Pallonji’s raspberry soda comes with…
Dettol’s TikTok Hand-Wash Challenge Gets Nearly 9 Billion Views In Four Days – AdAge
SOURCE: Ilyse Liffreing | AdAge As the coronavirus pandemic continues to wreak havoc around…
