Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value – Brandingmag
SOURCE: Aaron Leizerovici | Brandingmag Perception is not always reality — this is especially…
Advertising, Branding & Marketing News
These are the 10 highest-rated CEOs during the coronavirus crisis, according to employee reviews – CNBC
SOURCE: Courtney Connley | CNBC The coronavirus pandemic has undoubtedly put the leadership of…
Brand Equity – History Matters – Forbes
SOURCE: Michael Stone | Forbes Every brand has equities that are widely associated with…
3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek
SOURCE: Lisa Lacy | Adweek We still have a little over three months to…
Vintage Ads: Cadbury Crunchie – Exciting Biting (1959)
SOURCE: Poppy De Souza | National Film and Sound Archive Australia This is…
Purpose will be central to rebuilding brands, post-Covid – Marketing Week
SOURCE: Tanya Joseph | Marketing Week I have over the last few weeks been…
Apple is now a $2 trillion company – The Verge
SOURCE: James Vincent | The Verge Apple has become the first US company to…
How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes
SOURCE: Jodie Cook | Forbes Sports apparel brand Gymshark has just hit a $1.3 billion valuation…
Ben & Jerry’s Goes Political In ‘Unfudge Our Future’ Campaign – B&T Magazine
SOURCE: B&T Magazine Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future,…
Postponed college football season would leave billions in ad revenue up for grabs – Fox Business
SOURCE: Ryan Gaydos | Fox Business The college football season is on the brink and that…
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others – Forbes
SOURCE: John Koetsier | Forbes Is Apple playing fair? Apple looks to be giving…
How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine
SOURCE: B&T Magazine Nike’s attempts to pay in the streetwear space as much as…
2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine
SOURCE: B&T Magazine The latest Advertising Association/WARC Expenditure Report shows UK ad spend is…
Clorox tops corporate reputation ranking as demand soars over COVID-19 – New York Post
SOURCE: Noah Manskar | New York Post The coronavirus has Americans growing misty-eyed over…
Kellogg Co. Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine
SOURCE: Reuters, edited by European Supermarket Magazine Kellogg Co. raised its full year sales and…
Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News
SOURCE: BBC News Better known for making cameras, Kodak has moved into drug making…
Australia’s Coon cheese to change name in effort to help ‘eliminate racism’ – The Guardian
SOURCE: Elias Visontay | The Guardian The Australian cheese brand Coon will change its…
Academy of Chief Marketers acquires Superbrands UK licence – Bdaily
SOURCE: Bdaily News The Academy of Chief Marketers is excited to announce its acquisition…
Africa’s Top 100 Brands in 2019 – Global brands dominate Africa – African Business Magazine
SOURCE: African Business Magazine Our 2020 survey is out now – read Africa’s Top 100…
Brand reputation: why it matters now more than ever – Racountour
SOURCE: Joe McGrath | Racountour How many times have we heard the word “unprecedented”…
McDonald’s Joins Black Lives Matter Conversation With Powerful New Ad – B&T Magazine
SOURCE: Ally Burnie | B&T Magazine McDonalds’s, one of the world’s biggest brands, has…
Ben & Jerry’s Doesn’t Have Time for Platitudes – Marker
SOURCE: Rob Walker | Marker Traditionally, only overtly ideological brands have taken a bold…
Lego Pulls Advertising for Police-Related Toys, Donates $4 Million to Fight Racism and Inequality – Vulture
SOURCE: Chris Murphy | Vulture Lego is taking a firm stand in support of…
‘For Once, Don’t Do It’: Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad – Forbes
SOURCE: Seth Cohen | Forbes On Friday night, as U.S. television screens burned with…
NESCAFE Pays Nod To CV-19 in New Global Campaign – B&T Magazine
SOURCE: B&T Magazine NESCAFE and Publicis Worldwide have introduced a new campaign with a meaningful…
Afterpay: Exceeding Expectations – WWD
SOURCE: Alexandra Pastore | WWD After entering the U.S. market just two years ago, Afterpay…
Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV – Media Daily News
SOURCE: Joe Mandese | Media Daily News Heading into one of the worst periods…
Could A Crisis Open Up A Brand Repositioning Door? – Forbes
SOURCE: Scott Davis | Forbes As we all absorb the constant swirl of changes…
Sports Brands Retain Value, While High Street Lags – WWD
SOURCE: Natalie Theodosi | WWD The loss of brand value during the coronavirus pandemic…
250 CMOs On Coronavirus: Marketers ‘On The Front Line Of The Economy’ – Forbes
SOURCE: John Koetsier | Forbes There are two wars being fought right now. One…