The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post
SOURCE: Bernice Chan & Alkira Reinfrank | South China Morning Post Once in a…
Branding News
Telling The Right Story In B2B: How Big Brands Connect Meaningfully With Customers – Forbes
SOURCE: Goldie Chan | Forbes How can you tell a truly engaging story in…
Lego working with shops to avoid Brexit disruption – BBC
SOURCE: Daniel Thomas | BBC The boss of Lego has said the toymaker is…
Deliveroo Launches Helicopter Dining Experience in London – Metro
SOURCE: Hattie Gladwell | Metro Ever fancied having dinner way up in the sky?…
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting – AdWeek
SOURCE: David Cohen | AdWeek Two years of planning went into today’s introduction of…
Amazon overtakes Google and Apple to become the world’s most valuable brand – Business Insider Australia
SOURCE: Mary Hanbury | Business Insider Australia So long Google and Apple, Amazon is…
Amazon’s New Delivery Drone Will Start Shipping Packages ‘In A Matter Of Months’ – Forbes
SOURCE: Jillian D’Onfro | Forbes Amazon debuted a new, fully electric version of its package…
The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and why Nike should be an inspiration for brands – Business Insider
SOURCE: The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and…
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge By Ann-Christine Diaz…
Logo inspiration: 10 examples of great logo design – InVision
Logo inspiration: 10 examples of great logo design – InVision By Andrew Wilshere Many…
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them – AdWeek
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them…
Should brands have a voice on society’s big issues? – Marketing Week
Should brands have a voice on society’s big issues? – Marketing Week By YouGov via…
How to adapt your brand and tone of voice for different markets – Marketing Week
How to adapt your brand and tone of voice for different markets – Marketing Week…
Airbnb’s new video strategy lets experience and branding drive profits – Marketing Land
SOURCE: George Nguyen | Marketing Land Airbnb is turning its eye towards developing original…
How Will Branding Survive In A ‘World Without Ads’? – AdExchanger
How Will Branding Survive In A ‘World Without Ads’? – AdExchanger Written By: Gary Ellis…
Why Is American Express So Good At Branding? – Forbes
Why Is American Express So Good At Branding? Look At Their Coachella Relationship – Forbes…
Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew – Marketing Week
SOURCE: Molly Fleming | Marketing Week Carlsberg is tackling accusations of poor taste head on…
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism…
What It Takes To Establish A Brand As The ‘Next Big Thing’ – Forbes
SOURCE: Keith Bendes | Forbes In the age of struggling consumer goods, a surprising…
Which are the 20 Most Powerful Brands on the Bulgarian Market in 2019? – Novinite.com
Which are the 20 Most Powerful Brands on the Bulgarian Market in 2019? – Novinite.com…
What Companies Need to Know When Building Millennial Brand Relevance
By Giuseppe Leone Millennials (also called Generation Y) represent the generation of users born…
How Brands Can Succeed In Today’s ‘Expectation Age’ – Ad Age
SOURCE: Andy Arnold | Ad Age Customers expect outstanding experiences with brands at every…
From Journey Maps To Action: Designing A Better Customer Experience – Brand Quarterly
From Journey Maps To Action: Designing A Better Customer Experience – Brand Quarterly ANNETTE FRANZ…
