Brands Keep Sending Their Pointless Swag to the Space Station – Futurism
SOURCE: Victor Tangermann | Futurism For almost 20 years, the International Space Station has…
Advertising, Branding & Marketing News
Uber wants to run your daily life from one super app – CNET
SOURCE: Katie Collins | CNET Can Uber be the one app to rule them all? With…
Are cigarettes responsible for modern marketing methods – BBC News
SOURCE: Tim Harford | BBC News “Terrible. [They] stick in one’s throat.” That was…
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week
SOURCE: Ellen Hammett | Marketing Week Emirates Airlines believes it can do loyalty better…
How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling – Marketing Week
SOURCE: Charlotte Rogers | Marketing Week Honda has evolved from the “short-form, attention-grabbing marketing…
The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post
SOURCE: Bernice Chan & Alkira Reinfrank | South China Morning Post Once in a…
Telling The Right Story In B2B: How Big Brands Connect Meaningfully With Customers – Forbes
SOURCE: Goldie Chan | Forbes How can you tell a truly engaging story in…
Lego working with shops to avoid Brexit disruption – BBC
SOURCE: Daniel Thomas | BBC The boss of Lego has said the toymaker is…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Deliveroo Launches Helicopter Dining Experience in London – Metro
SOURCE: Hattie Gladwell | Metro Ever fancied having dinner way up in the sky?…
Apple’s Advertising Campaign Ramps Up To Tell You How Much It Cares About Your Privacy – Gizmodo Australia
SOURCE: Shabana Arif | Gizmodo Australia Apple’s latest campaign about how seriously it takes…
This AI Can Help Humans Spot AI-Generated Fake News – Futurism
SOURCE: Victor Tangermann | Futurism A team of researchers from Harvard and the MIT-IBM…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts – Forbes
SOURCE: Bonnie Chiu | Forbes Last week, a ban came into force for adverts featuring…
Britain bans ads depicting harmful gender stereotypes – The Washington Post
SOURCE: Rachel Siegel | The Washington Post The question was plastered throughout London’s subway…
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting – AdWeek
SOURCE: David Cohen | AdWeek Two years of planning went into today’s introduction of…
Amazon overtakes Google and Apple to become the world’s most valuable brand – Business Insider Australia
SOURCE: Mary Hanbury | Business Insider Australia So long Google and Apple, Amazon is…
Amazon’s New Delivery Drone Will Start Shipping Packages ‘In A Matter Of Months’ – Forbes
SOURCE: Jillian D’Onfro | Forbes Amazon debuted a new, fully electric version of its package…
The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and why Nike should be an inspiration for brands – Business Insider
SOURCE: The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and…
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge By Ann-Christine Diaz…
Logo inspiration: 10 examples of great logo design – InVision
Logo inspiration: 10 examples of great logo design – InVision By Andrew Wilshere Many…
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia By Rosalyn Page…
Major League Baseball to host London fan experience – Campaign
Major League Baseball to host London fan experience – Campaign By Gurjit Degun Major…
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them – AdWeek
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them…
Spotify debuts voice-enabled audio ads with Unilever – AdAge
Spotify debuts voice-enabled audio ads With Unilever – AdAge By George P. Slefo Spotify…
